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Why Facts Don't Convince People (and what you can do about it)

Social Good Now
2.11K subscribers
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245K views 7 years ago
http://www.socialgoodnow.com/ Humans aren't rational creatures, and here's what we can do about it. Edit #2: Several people have objected to the imagery of "tribal" in the video. You're absolutely right, and I see how the imagery can take away from the message. I was trying to symbolize "cavemen," but I just suck at drawing. My apologies. It was never meant to symbolize Native American tribes. Edit #1: Well, this video has blown up (6+ million views on Facebook)! And a lot of people have asked for citations to studies. Here are some of the studies I referenced in the video. The brain and political beliefs https://phys.org/news/2016-12-hard-wi... UNC study on “backfire effect” https://www.unc.edu/~fbaum/teaching/a... Less empathy towards “other” groups https://www.sciencedaily.com/releases... ...more
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Why Facts Don't Convince People (and what you can do about it)
2.9KLikes
245,384Views
2017Jun 26
http://www.socialgoodnow.com/ Humans aren't rational creatures, and here's what we can do about it. Edit #2: Several people have objected to the imagery of "tribal" in the video. You're absolutely right, and I see how the imagery can take away from the message. I was trying to symbolize "cavemen," but I just suck at drawing. My apologies. It was never meant to symbolize Native American tribes. Edit #1: Well, this video has blown up (6+ million views on Facebook)! And a lot of people have asked for citations to studies. Here are some of the studies I referenced in the video. The brain and political beliefs https://phys.org/news/2016-12-hard-wi... UNC study on “backfire effect” https://www.unc.edu/~fbaum/teaching/a... Less empathy towards “other” groups https://www.sciencedaily.com/releases...

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Social Good Now

2.11K subscribers