Join us, Dima (CTO/COO) and Ira (Agile Lead) from Manychat, as we share our journey of using optimization goals to drive organizational growth and success.

In this session, we will provide a brief overview of Manychat’s evolution and engage you in interactive small group activities. Together, we will analyze and identify strengths and weaknesses in optimization goals from 2021 and 2023, illustrating how these goals have evolved over three years. You will gain insights into how adapting optimization goals can align with market changes and business strategy.

Participants will gain knowledge of the concept of optimization goals, experience firsthand how we have applied them at Manychat, and learn how to implement these techniques in their own organizations.

Outcome for Participants: We aim to provide the community with a transparent view of our optimization journey, including our successes, failures, and key
learnings. Through small group activities, participants will gain experience in analyzing optimization goals for strengths and weaknesses, as well as observe the
evolution of optimization goals over three years.

Agenda:
1. Brief talk about Manychat's journey to/in LeSS.
2. Small group activity: "Identify Weaknesses in Optimization Goals for 2021".
3. Discussion about our weaknesses and learnings from the first set of optimization goals, and how they still contributed to our progress.
4. Small group activity: "Identify Strengths in Our Optimization Goals for 2023".
5. Reflection on the second set of optimization goals.