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Why Invest in Becoming a Certified LeSS Coach?

For self-employed coaches and small coaching companies, every investment must be meaningful.
The Certified LeSS Coach program is designed to strengthen your professional capability and support your business — in ways that far exceed the yearly fee.

A LeSS Coach is recognized as someone who can guide large-scale product development improvement with clarity, confidence, and a proven approach. That recognition matters when clients evaluate whom they trust for significant change.


Stand Out in a Crowded Coaching Market

Most coaches talk about agility, transformation, or leadership — but few can show a rigorous, practice-based certification backed by an experienced mentor and a global community.

As a Certified LeSS Coach, you benefit from:

  • Premium positioning: clients see you as capable of guiding organizational-level change
  • Higher trust: the LeSS brand is globally respected for depth, quality, and integrity
  • Clear differentiation from Scrum Master, Agile Coach, or generic transformation roles

For independent professionals and small firms, this positioning directly influences who gets contacted, shortlisted, and hired.


Visibility That Brings You Business

You aren’t just certified — you are findable.

  • Your profile is promoted on LeSS.works, showing your experience, achievements, and client work
  • You receive coaching requests directly through the platform
  • In Q2/Q3, a new commercial website will launch to promote LeSS Coaches and partners to the market
  • You become part of a wider talent pool used by organizations looking for coaches, SMs, and LeSS-minded practitioners

For many self-employed coaches, one engagement gained through this visibility already exceeds the yearly investment.


Expand What You Can Offer to Clients

Certification enables new services that increase your value and billable opportunities:

  • You can teach Certified LeSS Basics (CLB) privately/in-house
  • You can offer CLP + CLB combo training with trainers
  • You gain discounts that help you serve clients more affordably:
    • 20% off CLP courses arranged for your clients
    • 20% off the Global LeSS Conference
    • Discounts on LeSS in Action courses used in real adoption work

These benefits strengthen your service portfolio and help clients move faster.


Grow Your Capability With Real Support

Self-employed coaches often lack a sparring partner for complex situations.
With CLC, you gain:

  • An experienced LeSS Mentor, backed by the LeSS Company
  • 24 hours per year of practical coaching guidance
  • Quarterly online dojos with other LeSS Coaches
  • An annual in-person gathering the day before the Global LeSS Conference
  • Access to senior LeSS practitioners and a strong global network

This is continuous learning with real people, not a one-time course.


A Low Annual Cost for High, Long-Term Value

For most coaches and small consultancies, the investment pays back through:

  • A single additional client engagement
  • Higher rates supported by a globally recognized credential
  • Longer-term contracts due to increased credibility
  • The ability to offer trainings and broaden your portfolio
  • Being findable in a market where clients actively search for LeSS expertise

The yearly fee is small compared to the visibility, capability, and business growth it enables.


Ready to elevate your coaching practice? The program accepts coaches with 3+ years of coaching experience.