Business Demystified: How to achieve goals when everything changes?
Software product development is full of surprises. We know it. And yet, our organizations often aren't structured to embrace this reality. It's natural as everyone is doing their best with what they have. It’s just hard to change the system that often rewards lack of cooperation, following the plans, and keeping everyone too busy to innovate.
Let’s look at different organizational patterns and how they impact the way companies operate. We’ll share the stories on how successful companies decide what to build and deliver it before customer change their mind, but also some tales around less successful transformations. You might not get all the answers, but you’ll leave the session with a few questions in mind.





