Product Discovery/Definition & Business Agility Workshop
New York
New York
10018
Stati Uniti
Description :
This workshop-style training is based on the assumption that you have achieved a certain degree of organizational design awareness and understand/have control of certain important organizational enablers (e.g. HR and budgeting) that define organizational dynamics.
Note: Such awareness is typically achieved through organizational design and system thinking training - Large Scale Scrum (LeSS)
By now, you are pretty comfortable with explaining to your colleagues and executive management what local optimization is and how it manifests itself in organizational and teams’ structure, roles/responsibilities, backlogs, engineering practices, and more.
At this time, you want to understand how your existing knowledge can help shifting your organization's focus from projects, programs and portfolios to products. You also want to avoid some of the most commonly seen omissions and misappropriations of terms and definitions (a.k.a. "fake productization"), while defining customer-centric products.
This training will take you through a few important steps/phases, required for an improved product definition. You will walk away with a good understanding of organizational reality, better grasp of the concept "what is a real product?" and some light-weight tools-templates, that could be put to use during your day-to-day work.
Agenda :
This training shall help you with:
- Understanding Customer Centricity and Product Focus
- Understanding Business Agility and its dependence on Product Centricity
- Overview: product canvasing, story mapping, customer journeys
- Understanding most common pitfalls in product definition:
- Treating components and applications, as “products”
- Dependency on traditional org structure (tech)
- Dependency on traditional org structure (biz)
- Dependency on HR norms and policies (compensation, career path)
- Dependency on tooling configurations and complex frameworks
- Canvasing a product:
- Vision, mission, strategic objectives
- Funding/Budgeting/Sponsorship
- Costs/Expenses/Investments
- Sales/Marketing/Promotion
- Measurements/Metrics
- Customers/Users/Target Groups
- Partnerships/Benefits
- Components, applications, interfaces, layers, etc.
- Customer Journey
- Identifying steps a customer goes through, as (s)he makes a journey (travels) through a product
- Understanding commonly used ‘elements’ of a customer journey (e.g. Intentions | Expectations | Ideas | Activities | Perceptions/Feelings | Touchpoints | Risks | Opportunities)
- [User] Story Mapping
- Optimizing Product Definition:
- Deep & Narrow vs. Broad & Shallow
- Identifying product components (e.g. applications)
- “Bricks & Snakes” exercise
- Definition of Done
AVODING:
Details :
In this training, attendees will be offered a mix of theoretical and practical knowledge, to help them with defining their product(s?), and subsequently, coming to decisions about improved organizational design and teams’ structure. Students will be encouraged to bring to class their specific examples and cases.
Note: Prior to attending this course, you will be encouraged to do some self-study, to make the best out of the course agenda.