Workshop: How To Define Your Product

265 Sunrise Highway
suite 352
Rockville Centre
11570
United States of America

Description :

Facilitators: Gene Gendel and Drew Boyer

By now, you have done a lot of LeSS learning, by either attending Certified LeSS Basics, Certified LeSS Practitioner or just thoroughly studying LeSS books, site materials and published case studies. You are really LeSS-aware: you understand organizational design and its impact on system dynamics, corporate culture, norms and policies.  You are able to speak with your colleagues and clients about LeSS - implicitly, without upselling it or presenting it as the "best scaling option ever invented".  You are pretty comfortable with explaining to others what local optimization is and how it manifests itself in organizational design, teams' structure, roles/responsibilities, backlogs, and engineering practices.

One day you are approached by a Senior Business Executive  asking you to help her organization define a real product from a customer's perspective.  

What to do!?

Agenda :

This course shall help you with:

  • Understanding Customer Centricity and Product Focus
  • Overview: product canvasing, story mapping, customer journeys
  • Understanding most common pitfalls in product definition:
    • Treating components and applications, as "products"
    • Dependency on traditional org structure (tech)
    • Dependency on traditional org structure (biz)
    • Dependency on tooling configurations and complex frameworks
  • Canvasing a product:
    • Vision, mission, strategic objectives
    • Funding/Budgeting/Sponsorship
    • Costs/Expenses/Investments
    • Sales/Marketing/Promotion
    • Measurements/Metrics
    • Customers/Users/Target Groups
    • Partnerships/Benefits
    • Components, applications, interfaces, layers, etc
  • Customer Journey
    • Identifying steps a customer goes through, as (s)he makes a journey (travels) through a product
    • Understanding commonly used 'elements' of a customer journey (e.g. Intentions | Expectations | Ideas | Activities | Perceptions/Feelings | Touchpoints | Risks | Opportunities)
  • [User] Story Mapping
  • Optimizing Product Definition:
    • Deep & Narrow vs. Broad & Shallow
    • Identifying product components (e.g. applications)
    • "Bricks & Snakes" exercise
  • Definition of Done

Details :

 

Additional Details :

In this training, students (and organizations) will be offered a mix of theoretical concepts and practical application to help with product definition.  As your organization becomes increasingly product oriented, you will begin to think differently about your organization and team design.   Students are encouraged to familiarize themselves with the course pre-reading and to bring specific examples and use cases. 

Additional Price Information: https://www.eventbrite.com/e/workshop-how-to-define-your-product-tickets-216058355357