"We need to be the change we wish to see in the world." - Gandhi
I'm convinced that in any business it comes down to people. And to their attitude to this matter. But we must not forget that we can't change people and i believe the Scrum Master can be a key player in creating environments where teamwork, collaboration and fun can flourish.
Some badgets: PSM II, A-CSM, CLP, PSPO-A, PSD, M3.0 Foundation, ATF, ICP