Sigurdur Birgisson is Quality Leader for the IKEA Planning Experiences. He drives quality strategies across all products, enabling development teams to deliver high quality software. With a background at Atlassian and Jayway, he coaches development teams on building quality from the start, rather than trying to test and fix things after the fact. As a speaker, he has presented at several international conferences: Agile 2012, Agile testing days 2012, Nordic testing days 2019 and Craft conf 2023 to name a few.