CafeTalk 11 - AI Won’t Fix Your Organization. It Will Expose It

AI, Organisational Design, and Product Companies

In this interview, Bastiaan talks with Jurgen de Smet about AI, organisational design, and what it really means for product companies.

Many organisations are experimenting with tools like ChatGPT, Copilot, or internal AI assistants. But are they truly transforming, or simply adding new technology to old structures?

Jurgen argues that AI does not magically fix organisations. It often exposes existing problems faster.

In this video, we explore:

• Why AI tooling alone does not create transformation
• Why the real bottleneck is rarely coding
• How AI exposes slow decision-making, silos, and weak feedback loops
• Why organisations often “domesticate” AI instead of challenging their structures
• What kind of organisational design allows AI to create real business value

The real question is not only: “How do we use AI?”

It is: “Is our organisation designed to benefit from it?”