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  1. LeSS Coaching
  2. Becoming a LeSS Coach
  3. For Executives

The LeSS Coach Program for Executives

You’re responsible for results. Whether you want to lead LeSS adoption yourself or develop internal coaches who can, this program gives you the backing to make it happen.

Two Paths, One Goal

Lead it yourself. As a Head of Product, Engineering, or CTO, you can become a Certified LeSS Coach. You gain direct access to an experienced mentor, deepen your own capability to drive organizational change, and lead from a position of expertise, not just authority.

Develop your people. Sponsor internal coaches through the program. They become capable of leading and sustaining LeSS adoption with expert backing, while the knowledge stays in your organization.

Either way, you get results backed by Mentors who have done this before, often several times.

Keep the Capability In-House

External consultants come and go. Knowledge walks out the door. Your organization is left implementing something they don’t fully understand.

When you or your people become Certified LeSS Coaches:

  • Knowledge stays. The expertise remains in your organization permanently
  • Continuity is guaranteed. No handover gaps, no lost context
  • Commitment deepens. Your coaches have skin in the game
  • Value compounds. Their capability grows year over year

What Your Organization Gains

Coaches Backed by Experts

Each coach gets an experienced Certified LeSS Trainer as Mentor. Your coach is backed by a professional LeSS Mentor. That Mentor is backed by the LeSS Company.

This isn’t self-study. Your coaches have access to practitioners who have guided real LeSS adoptions, people who can help them navigate the specific challenges your organization faces.

Increased Coach Value

A Certified LeSS Coach is more valuable than a Scrum Master or general agile coach. Their capability spans from team-level work to organizational coaching. They understand product, process, and people from a systemic perspective.

Their skills include:

  • Leading organizational change toward LeSS adoption
  • Working effectively with executives and middle management
  • Understanding and addressing structural impediments
  • Guiding technical excellence alongside process improvement

Internal Training Capability

Your Certified LeSS Coaches can deliver Certified LeSS Basics (CLB) training: a one-day course, private and in-house. This means:

  • Consistent LeSS education across your organization
  • Training tailored to your context
  • No external dependency for foundational education
  • Faster onboarding of new teams and leaders

Cost Advantages

  • No consultant day rates for ongoing coaching support
  • Fast Track your organization to be more resilient, product focussed and lower the cost of change
  • Discounts on CLP courses organized by your coaches
  • Discounts on LeSS in Action courses for your organization
  • 10% off Global LeSS Conference attendance for your coaches

The LeSS Affiliated Organisation (LAO) Badge

Organizations with Certified LeSS Coaches can receive the official LeSS Affiliated Organisation badge. This signals:

  • Commitment to LeSS principles
  • Internal expertise in LeSS adoption
  • Connection to the broader LeSS community
  • Alignment with technical excellence standards

What This Means for You

As an executive, you’re judged on outcomes. The LeSS Coach program helps you:

Reduce risk. Your coaches work with experienced mentors who have seen what works and what fails. Fewer costly mistakes.
Build credibility. External validation of your coaches’ capability. The LeSS brand carries weight.
Maintain control. Your people, your pace, your priorities, with expert guidance when needed.
Show results. Coaches who can demonstrate progress to C-level, engage middle management effectively, and deliver visible improvements to teams.

The Investment

€2,900 per coach per year includes:

  • 1-2 times per month (~2 hours) dedicated mentorship from an experienced LeSS Mentor
  • Ongoing chat and email support between sessions
  • Access to quarterly dojos with other LeSS Coaches and Mentors
  • Ability to deliver in-company CLB training
  • Course discounts for your organization
  • Official Certified LeSS Coach credential
  • Pathway to LAO badge eligibility

For the cost of a few consultant days, you build permanent capability.

Ready to develop your internal coaching or your own capability? Sign-up to discuss how the program fits your organization.