Same Disruption, Different Technology: Lessons from Media for the AI Era, with Christopher Morales
Bio:
With a robust career spanning over two decades, Christopher Morales has honed his expertise in digital strategy and agile leadership, working with notable organizations such as the Business Agility Institute, ESPN, IBM, as well as non-profits like the Ceca Foundation. As a dedicated and adaptive leader, Christopher is passionate about guiding teams to make informed and sustainable decisions in a quickly evolving landscape. He is also the founder of Electrick Media, LLC, where he champions AI-driven projects aimed at empowering small to medium-sized businesses in the U.S. and Europe. Outside of his professional endeavors, he enjoys engaging with new ideas and collaborating with forward-thinking individuals to make complex technologies accessible and meaningful to diverse organizations.
Summary:
For years, the go-to comparison for AI has been the dot-com bubble. It's understandable. It's also incomplete. The closer parallel is what happened to media twenty years ago, when digital arrived and forced every organization to answer a harder question: what are we actually built around?
Some couldn't answer it. They confused a threat to their business model with a threat to their identity. Christopher Morales watched that unfold from inside the disruption, across broadcast, radio, and publishing — from ESPN to publishing house 1105 Media. This talk draws on those experiences to make one central argument: when the technology changes, the temptation is to follow the tool. The organizations that thrive follow the people.