Personal Profile

Kortrijk, Belgium
Coaching Company: Co-Learning CVBA

Case Studies Owned

Jurgen De Smet has a rare and proven gift supporting the improvement of operational processes by perfecting game concepts and techniques for serious enterprise. A guiding hand in one of the largest Agile transitions in EU Healthcare, he has taken companies in some of the most risk-averse, regulated industries and made them rock star achievers of sustainable innovation.  His hard-hitting introductions to Agile and Lean  have had senior and middle managers brand new to these ideas swiftly surrender to the value they deliver and soon unable to conceive of working any other way.


Yet the core of Jurgen’s leadership is not adherence to any particular methodologies but a voracious and contagious passion for results.  Founder of the Belgium-based company Co-Learning, Jurgen applies insight acquired through his progression through the global technology ranks to help build and sustain learning organizations.


Known as tough, knowledgeable, persistent and energizing, Jurgen has effectively transmitted lessons from enterprise to empower start-ups succeed, and vice versa.  Never sugarcoating what entrepreneurs, managers and employees need to hear, he embodies the importance of validating assumptions while leveraging serendipity.  He has taught hundreds of companies how to co-create with their customers as well as designed and facilitated co-creation sessions.


Working with organizations at all scales, he has uncovered four essentials: collaboration, engagement, motivation and fun.  This is why he became a Innovation Games Qualified Instructor and a driver of Gamestorming across Europe.


He and close colleagues were the first to implement Luke Hohmann’s concepts for citizen participation in Budget Games outside the United States. Responding to the needs and questions which grew regionally from this exposure compelled him to write the book in Dutch: Budgetspelen: Inwoners bepalen het beleid!


Jurgen also investigated the full flavour application of game techniques in the practical world resulting in his book: "The Effective Use of Gamification Techniques in the Practical World". Jurgen is also co-author of Personal Kanban in a nutshell: The practical guide to personal happiness .  He has been an effective cultural instigator, inspiring clients to embrace newness and uncertainty together in pursuit of big wins.  Since 2001 he has been sharpening the very best approaches to purposeful facilitation to help teams enliven their workplaces and interactions.


Next to being a Certified LeSS Trainer, Jurgen is also a Licensed Management 3.0 and Innovation Games(r) Trainer and Chapter Lead for Betagroup Kortrijk, the group spearheading the entrepreneurial environment in Belgium. Inside he is still skateboarding, picking up new moves, adapting to ever-changing environments and freestyling with the best, wherever fresh design concepts for improving the world of work are emerging and being perfected.




Co-Creator LeSS: Bas Vodde


Co-Creator LeSS: Craig Larman


Jurgen is one if the first Certified LeSS Trainers. He has a broad hands-on experience with LeSS adoptions from medical to telecom. One great thing about Jurgen is his broad knowledge and his ability to strengthen LeSS with other great ideas such as Innovation Games and Management 3.0


Jurgen has an extraordinary and sensitive ability to help people see, and to own their insights. That quality, combined with his deep experience that spans from large-scale organizational design to startups, is a wonderful and rather unique combination. I am honored that a person of his calibre has joined as one of the first LeSS trainers.


Creator Management 3.0: Jurgen Appelo


Creator of Innovation Games: Luke Hohmann


Jürgen is acting as a licensed trainer of my Management 3.0 courses and, according to his course evaluations, doing a great job at it. At several occasions I have referred my own customers to Jürgen, because I fully trust him to do a great job in teaching people the Agile way of management and leadership.


Jurgen is remarkable person. He is a terrific Innovation Games® / Agile Instructor, infusing his classes with a blend of immersive experiences and sound theory. He is also adept at Producing and Facilitating both online and in-person events, guiding organizations on how to leverage serious games to generate high-impact business results. I strongly recommend Jurgen for his work and his philanthropic contributions.