What happens to human work when AI becomes cheap, always on, and good enough?
In this keynote, Craig Larman shares a deeply personal and provocative thesis:
within a few years, entire job categories may be meaningfully replaced by AI—and incremental improvement will no longer be enough for humans to stay relevant.
Drawing from real-world signals (including the film industry), Craig argues that the classic “10% better” mindset is obsolete. In an AI-driven economy, humans must aim higher—10× higher.
He introduces the concept of the 10x Organization:
Focusing on outcomes over outputs
Delivering 10× business impact, not marginal gains
Operating in the adaptive quadrant: high skill breadth and high work mandate
Creating organizations that give our children and grandchildren a fighting chance at meaningful, sustainable work
This talk builds on LeSS principles and expands them to a broader, AI-impacted world. Craig also shares early insights from a forthcoming book co-authored with Roland and Alexei, exploring how organizations can rise to this challenge.
📍 Recorded at the LeSS Conference 2026 Amsterdam
If you care about the future of work, organizational design, and how humans can still matter in an AI economy—this talk is for you.
