CafeTalk 9 - How "LeSS by Example" generates revenue

See what LeSS looks like when it’s actually running—not in slides, but in a real product group.

In this interview, Chokchai Phatharamalai (Co-founder at ODDS, Thailand) shares how they created “LeSS By Example”: four teams that open their doors so visitors can observe a working LeSS setup in action. It’s designed for the question everyone asks: “Okay, but how would this work in a real company?”

What you’ll get out of watching:

A concrete picture of LeSS in motion — how multiple teams refine one Product Backlog, make decisions, and stay aligned without heavy coordination overhead.

What “cross-functional” really means — not as a slogan, but as visible behavior, skills, and working agreements (including a practical take on Definition of Done).

A front-row seat to real events — Daily Scrum, Product Backlog Refinement, mixed-team “mix-up groups,” and the sync that follows.

Why they intentionally “trade efficiency for flexibility” — and why that doesn’t feel wasteful when you see what it unlocks.

A rare look at openness as a learning strategy — visitors come to observe, ask, and compare—without the usual secrecy you find in product organizations.

A hint of the impact — from “aha moments” for visitors to an experiment where ODDS teams embedded with a client to accelerate adoption and improve the engineering lifecycle.

If you’ve ever liked the idea of LeSS but wanted a real example to point at (or steal patterns from), this one’s for you.

Find them here: https://www.odds.team/